I’ve recently had an influx in new followers and new readers of the blog asking who I am and where I came from. The story of The Lady J is not a very interesting tale, but it does date back over two years to a few articles and videos I was doing for Cageside Seats. The one that seemed to garner the most response (and helped me to find my voice) was one on the Art of the Promo. That (VERY LONG) article came out of my own training in theatre and creative writing, which is the lens through which I have always viewed professional wrestling. I tend toward promotions that favor a cohesive narrative that intertwine all members of their roster, but also enjoy cards where the storytelling that is happening inside each match is equally compelling. My favorite thing, though, is an exquisitely delivered promo. We don’t see them as much anymore; it’s almost as if the true art of a great promo is being replaced by things that are heavily scripted or under-valued in their contribution to the show as a whole. While I love the acting work on Lucha Underground, arguably the promotion I follow most closely, the vignettes we see there are not quite the same thing as a good, old-fashioned wrestling promo. Need an example? Funny you should ask…
Yesterday, a YouTube clip from the Progress Wrestling promotion out of the UK popped up on my Twitter feed. I think I watched it three or four times. Check it out for yourself:
— PROGRESS Wrestling (@ThisIs_Progress) December 6, 2016
This might end up going down as the best out-of-ring promo of 2016, and a lot of people are going to sleep on it because of its simplicity. Even if you are not a fan of these three gentlemen, even if you don’t follow Progress, even if you’re not a UK wrestling fan, there’s something here you need to be looking at.
First of all, make sure you take note of what ISN’T in this promo: there are no fans, there is no giant Progress banner behind them (though Dunne is holding the Progress title), nobody is in their wrestling gear, and no one is yelling. The reason there’s nothing flashy about this promo is simple: it doesn’t have to be. Progress itself as a promotion doesn’t require confetti and glitter to bring in new fans – it already has a massive following the world over. And these three fellows don’t need your attention either; they already have it. They have your attention, your titles, the keys to your car, the deed to your house, and you might not realize it yet, but your wallet is missing, too.
Regardless of what their in-ring personas are like (and we do get clips of Dunne and Trent Seven getting pretty mouthy with the Progress audience), in this promo there is a sense of both calm and confidence. The greatest thing a heel has ever done in a promo is speak softly and slowly. They say you catch more bees with honey – and that’s the key. Not to be sweet, but to lay a trap so easy to fall into it would never occur to us to give it a second look.
A trio of well-dressed British men are standing before a brick wall, coolly explaining that they are not in possession of the Progress titles for the honor of it. It’s about power – those titles are going to get them OUT of Progress, out of the UK to bigger, more lucrative contracts in other parts of the world. You don’t need to like it or even understand it, that’s just how it is. They even TOLD you they were going to do that, you just didn’t want to believe them. They’re smug and cocky and it’s absolutely BRILLIANT heel work.
I could surely write pages and pages of praise for Trent Seven’s ability on a mic. This man can talk, regardless of his affiliations, but his slimy, conniving heel brilliance is unequaled. Meanwhile, Pete Dunne is lousy with brash swagger and attitude, akin to an over-confident 1920’s mob boss on the brink of either domination or termination. The key to this entire interview, though, is in the last 20 seconds when we get exactly six words out of Tyler Bate, who has spent the entire promo looking over his shoulder. The most recent convert to the dark side has plenty of reason to be concerned who or what might be behind him (no spoilers here) and conveniently masks his discomfort with aggressive misdirection before walking off.
Think about all of the stories told here: Trent’s reasoning for abandoning Moustache Mountain for British Strong Style, Pete Dunne’s plans for the Progress title, and Tyler’s inner battle with his own heel behavior. None of it reaches out and slaps you in the face, though. Every second of this video is calculated and smooth, just like the characters steering it.
The icing on this little promo cake of deliciousness? This video is two minutes at fifty-two seconds long. I bet at 2:53, you were figuring out how to get your eyes on the Progress show in question – and probably all of their past and future products, too.
Well done, gents. Lady approved.