Sit Down and Shut Up – Paul Heyman on the Steve Austin Show

(If you’re looking for a round-up on Sunday’s Elimination Chamber, stay tuned. I am still recovering. If you’re stoked for tonight’s NXT – you should be. More on that tomorrow!)

For those of you who live in the back, I am a huge Paul Heyman fan. I don’t like to use the term “mark” when it comes to Paul, because I am generally a fan of him all around. Paul was the writer for SmackDown when I was first introduced to the WWE product, so my respect for what he does, and what he has given to the business, goes back a long way. I am, however, a mark for Steve Austin, and love his podcasts. I could listen to Steve interview anybody and eat it up, but some of the best episodes of The Steve Austin Show are the ones where he interviews Paul Heyman.

On Monday, following RAW, The Steve Austin Show, featuring Paul Heyman as Austin’s guest, was broadcast live on the WWE Network. I wasn’t on social media while it was happening, because I like to just sit back and listen – when you try to live tweet something, you inevitably end up missing something. When I went back to check twitter the next morning, I couldn’t believe how many people said they were bored by what they heard, with the exception being the last five minutes. I am so disappointed that so many people completely missed how much knowledge was dropped during that interview. But hopefully the talent was listening.

Steve and Paul start off by talking a bit about their back story, which is always interesting. Paul doesn’t do a very good impression of Good Ol’ JR Jim Ross (no one does) but he does an EXCELLENT Dusty Rhodes. There is also a great story about Rick Rude if anyone is interested in just some good old-fashioned nostalgia.

The second section of questions touches on Brock Lesnar and where he’s been and where he’s going. (There’s a weird little stop off where Austin and Heyman awkwardly become political. I imagine many of the points throughout the interview that they hit on are pre-planned, but this part seems to tumble over itself and I am sure Vince gave them both a lashing for it. {However, Heyman’s history of The Jews is not, you know, wrong.}) What I think is really key here is how Paul Heyman handles his explanation of how Lesnar got to the contract he’s on now with WWE. He speaks candidly about Lesnar’s enjoyment of his last run in WWE and why he decided not to defect back to UFC – but still manages to paint Lesnar as a beast in both companies by referencing the way Lesnar beat both John Cena and Randy Couture.

Along with the section on Lesnar, Austin asks Heyman about taking on more clients besides Lesnar so we can have more Paul Heyman on TV. Heyman explains that his personal relationship with Lesnar makes their on-screen relationship work, the same as it did with CM Punk (though their personal relationship as well as their on-screen dynamic, are different from the ones Heyman has with Lesnar). This goes a long way to explain what happened with Heyman and Cesaro, without directly referencing it. Heyman also takes a minute to put Punk over here in a really genuine way – sorry, Vince.

Austin and Heyman talk the state of business today – in particular Austin has a bone to pick about selling. What the two of them have to say about finishing moves makes perfect sense to me – if people kick out of your finisher, it’s not a very good finisher, is it? It should be not only the job of the wrestler whose finisher it is, but the job of the commentators AND the rest of the roster to put that finisher over. This way, as Heyman illuminates, when someone kicks out of it at a PPV (his example was Wrestlemania) it’s a huge deal.

In the fourth section (about halfway through) Heyman drops what I feel is the most important knowledge of this whole interview – his outlook on promos. He tells a great story about an early promo he cut where he put everyone over and wears himself out just being Paul E Dangerously and when it’s all over, Dusty says “that was so very entertaining, but where’s the money”. And this is something no one seems to remember anymore – a promo is a tool, something you need to have in your arsenal as a performer to be successful. And when you use that tool, you shouldn’t be waving it around wildly. Stay focused. What are you trying to sell. A match? A feud? An incident? Just you in general? Someone else? Your team? That is more important than anything else.
Well, almost anything else. Austin and Heyman go further with the promo breakdown, and Paul explains the method behind his madness. He explains how he developed his patented introduction “Ladies and gentlemen, my name is Paul Heyman, and I am the advocate for the beast incarnate, Brock Lesnar.” He refers to that here as “engaging the audience”, which is precisely what it does. He lets everyone know who he is, what he does, and then tells them what he’s doing there that night. He goes on to say that many of the promos we see, night after night, are pontificating, are talking at the audience, instead of engaging them. JUST AS A SIDE NOTE: just prior to writing this post, I checked out the Steve Austin Show Unleashed podcast with Sam Roberts. In it, Steve refers to Monday Night Raw as “wrestling for morons,” which is a pretty dead-on label to how I have been feeling lately which watching. Considering what Heyman says about current trends in promos, it’s no wonder the audience feels like the Powers That Be consider us stupid – they’re talking to us like we have no idea what’s going on. Things are repeated 100 times, beaten into us, and because of this story lines never get past the surface level.

Austin and Heyman go on to discuss more wrestling history, and Heyman explains how TV syndication works. Let me just state for the record: if you have any interest in the business side of pro-wrestling, you should know something about this. I recommend listening to what Heyman says here, as well as what he says on his first Steve Austin Show appearance, and what Eric Bischoff says on his appearance. There are a few things on the network that also tell the story of how the territories of pro-wrestling became what we see now on cable TV.

There’s also some juicy tidbits for those of you who love behind-the-scenes gossip, including Heyman denying he ever used cocaine, a story about Austin and Rick Rude, and a frightening story about traveling while in WCW. He also discusses his dynamic with Vince McMahon. I have a lot of respect for the fact that Austin asks Heyman about the “Infamous Plane Ride”, and Heyman doesn’t give details. He even says “Vince has never spoken about it publicly, so I don’t know if I’m in the right to violate that confidence” so he just vaguely explains that they had a bad show, followed by a fight, and things ended right after.

Then they cut a promo. Heyman asks Austin if he wants to fight Brock Lesnar, and Austin (at first) casually says he’d “beat his ass”. Heyman even goes on to remind Austin that Wrestlemania 32 is in Steve Austin’s home state of Texas. They seem to be working off-the-cuff, and Heyman reads things on his phone and cracks jokes before Austin finally says “three words: Texas Death Match“. This is where it becomes clear it’s a promo, because everything that comes out of either man’s mouth afterwards is perfect. Austin becomes the Stone Cold Steve Austin we all know and love, Heyman becomes the spineless jellyfish who tries to save himself by throwing up his arms and proclaiming “I’m just an advocate”, to which Austin replies “you’re about to advocate yourself an ass-whoopin’.” They leave things hanging, the air palpable, and the audience beside themselves, as Austin signs off.

The entire podcast was brilliant. There was enough technical stuff for the nerds like me, enough juicy tales for the historians, and a promo that will go down as one for the ages. I highly recommend checking it out on the WWE Network if you haven’t already, and heading over to PodcastOne.com to listen to Paul’s other appearances on The Steve Austin Show.

That’s it for me for tonight, cats & kittens. Check back tomorrow for thoughts on tonight’s NXT.

-The Lady J Says

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